When you’re trying to win clients or connect with customers using a
blog, it’s important to remember that this strategy is a form of
advertising — much like traditional media.
But instead of a newspaper or TV ad, blogging becomes a platform to connect with potential clients in a much more personal way. You can display your ideas and skills in a conversational way, which is way more appealing to people.
Here are five true facts when blogging to win clients:
1. Showcases Your Work
I use my blog as an online portfolio to showcase my knowledge, expertise and ideas in a particular area. This sets me apart from all the other freelancers out there, since it keeps potential clients from guessing what kind of services they’ll receive — it’s already out there for them to see.
Having a first class blog already puts you several steps ahead of your competition. But beware; just like having an epic blog will help you get ahead, a bad one can set you way back. Don’t let your blog be an afterthought — treat it like the important deal-closer it is.
2. Helps You Learn New Skills
This is probably one of the most important benefits to having a blog. Maintaining a blog is a lot like maintaining a small business, where you’re responsible for multiple facets of keeping the business going.
You’ll learn skills related to technology, social media, community interaction, marketing, research, public relations and much more. All of these skills are in high demand for any type of business or client, so adding them to your pool of assets is essential.
3. There’s No Limit to Opportunities
The online world features many massive networks of like-minded people, so it’s very easy to make connections that lead to other fantastic opportunities. You might reach out to a certain clientele in the beginning, and then find yourself drawn to another demographic.
You could start working on a consulting basis that morphs into a book deal or speaking opportunity. There’s no limit to the connections you can make online, and therefore no limit to your opportunities.
4. Takes Hard Work and Dedication
Many people think starting a blog is as easy as starting a site with a simple design and slapping up some content. But if you want to successfully connect with paying clients, it’s much more than that. You can’t just expect clients to come pouring in the moment you hit “publish.”
As I mentioned, having a blog is like having a small business, both of which take dedication and hard work to keep going. It might take months or even years before you start seeing a good ROI (return on investment) versus time spent. But it could really pay off in the end!
5. Not Everyone Will Be a Fan
If you’re brave enough to put your work (and yourself) out there on a blog, you have to realize that not everyone will find value in what you offer. You’ll land big clients that work out great, but you’ll also get burned when a gig doesn’t work out.
This is something that comes with blogging to win clients — there are major ups and downs to going public with your expertise. However, the good thing to remember is that the clients you do connect with will be big fans of you and your work!
But instead of a newspaper or TV ad, blogging becomes a platform to connect with potential clients in a much more personal way. You can display your ideas and skills in a conversational way, which is way more appealing to people.
1. Showcases Your Work
I use my blog as an online portfolio to showcase my knowledge, expertise and ideas in a particular area. This sets me apart from all the other freelancers out there, since it keeps potential clients from guessing what kind of services they’ll receive — it’s already out there for them to see.
Having a first class blog already puts you several steps ahead of your competition. But beware; just like having an epic blog will help you get ahead, a bad one can set you way back. Don’t let your blog be an afterthought — treat it like the important deal-closer it is.
2. Helps You Learn New Skills
This is probably one of the most important benefits to having a blog. Maintaining a blog is a lot like maintaining a small business, where you’re responsible for multiple facets of keeping the business going.
You’ll learn skills related to technology, social media, community interaction, marketing, research, public relations and much more. All of these skills are in high demand for any type of business or client, so adding them to your pool of assets is essential.
3. There’s No Limit to Opportunities
The online world features many massive networks of like-minded people, so it’s very easy to make connections that lead to other fantastic opportunities. You might reach out to a certain clientele in the beginning, and then find yourself drawn to another demographic.
You could start working on a consulting basis that morphs into a book deal or speaking opportunity. There’s no limit to the connections you can make online, and therefore no limit to your opportunities.
4. Takes Hard Work and Dedication
Many people think starting a blog is as easy as starting a site with a simple design and slapping up some content. But if you want to successfully connect with paying clients, it’s much more than that. You can’t just expect clients to come pouring in the moment you hit “publish.”
As I mentioned, having a blog is like having a small business, both of which take dedication and hard work to keep going. It might take months or even years before you start seeing a good ROI (return on investment) versus time spent. But it could really pay off in the end!
5. Not Everyone Will Be a Fan
If you’re brave enough to put your work (and yourself) out there on a blog, you have to realize that not everyone will find value in what you offer. You’ll land big clients that work out great, but you’ll also get burned when a gig doesn’t work out.
This is something that comes with blogging to win clients — there are major ups and downs to going public with your expertise. However, the good thing to remember is that the clients you do connect with will be big fans of you and your work!
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